Call it Tribal Knowledge, Indigenous Wisdom, Aboriginal Insight, Ancestral Awareness or...


fosters awareness of issues around sustainability through the production of engaging, educational and entertaining networking events, while facilitating outcome-based solutions for consumers and companies alike - reconnecting people with their environments. Sales, marketing and PR support are included in the platform. We specialize in securing sponsorships for events focused on regenerative, restorative systems. Our ultimate goal: facilitate closed-loop, holistic systems for negative waste surplus management.





Teach valuable sustainability lessons to whomever you please on whatever scale works for your space. Everything from an apartment patio to acres of rolling pastures can be utilized as a classroom. 



Songline provides marketing, PR, and sales support for brands moving toward sustainability and sponsorship assistance for organizations hosting events/workshops/etc. Interested in "greening" your business? Look no further.


Team Build

Few things bring people together like shared interests. What better way to get your team solidified that to introduce them to unique experiences that they can share with one another? Songline's clients regularly collaborate to maximize their effectiveness and reach. 



Any event, large or small, is more meaningful with great entertainment. If your event is supposed to promote sustainability, why wouldn't your music, art, food & beverage choices? The local, seasonal, regenerative, restorative, holistic approach maximizes meaningful entertainment.


Featured Clients



John was amazing! He brought an incredible array of local, craft, and artisan products. He used them to make unbelievable cocktails, but they were also a real treat to drink straight. Most of us had never had anything like them. We can’t wait to have a repeat performance.
— Dave Powell (Partner, McGuire/Woods)
I love that John is both creative and very hands-on with his work - often you get only one or the other. He puts ideas into motion- and he has a lot of ideas!
— Camper English (Writer, Alcademics)

Songline Founder's Biography

John S. Pomeroy, Jr. has a master’s degree in education from University of California, Santa Cruz and is a teacher, community activist, event producer, sustainability consultant and urban farmer, based in Oakland, California. A deep-seeded belief in the importance of a toxin-free system drives everything he does, and he’s committed to working only with businesses utilizing (or moving toward) holistic, sustainable practices. 


Past/Present/Future Events

With The Village Impacts at 969 Market Street in San Francisco, CA, co-produced, coordinated sponsorship, and provided zero-waste beverage service for the inaugural "Farm to Fork SF", on August 29th 2015. Songline's inaugural Sustainability Element Series (SES) event, "Earthsong", was a huge success! Keynote provided by "Gangsta Gardener" Ron Finley, headlined by Erykah Badu.

"Watersong", the second event in the SES, was held on January 17th, 2016 in Oakland, CA, "Airsong" was held in Grass Valley on November 4th, and "Firesong" was held back in Oakland on June 17th of last year, at ground zero for Bay Area Sustainability conversations, O2 Artisan's Aggregate.

On October 22, 2017, Songline provided drink service for "The Savory Meal" in conjunction with Jefferson Center for Holistic Management. Tequila Tromba, Critter Bitters, Don Bugito, Crooked City Cider & Tablas Creek all donated product for the menu and Tu David Phu whipped up some amazing vittles.






Songline's next four main events will be held during Indigenous People's Week, 2018, starting with "Earthsong" during the sunrise ceremony on Alcatraz on October 8th. "Watersong", "Airsong" and "Firesong" will all be held that week, in an attempt to build awareness and promote involvement in the 50th Anniversary of the Indigenous Occupation of Alcatraz the following year, 2019. Bay Area Indigenous Peoples & Allies, Empowerment Works and Indians of All Tribes will be working together on these events. Our focus will be on indigenous values, food, drink & ceremony.

All trails lead to Alcatraz, and California Guild's "California Trails" initiative, along with Movement for a People's Party (MPP) & California Constitutional Convention all of which will be pro-bono recipients of Songline's sponsorship/consultion services. Many sponsorship opportunities are available, contact us for a sponsorship deck. Meet us at 2311 Magnolia in Oakland to get your hands dirty.